Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/103
According to a recent Harvard Business Review article, sales and marketing misalignment is
the number one reason why an organization’s annual revenue stagnates or, worse,
declines.
The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.
In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of
JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
In episode 103, you'll learn:
- The actual cost of sales-and-marketing misalignment to businesses
- Symptoms of sales-and-marketing misalignment
- The one step that’s often overlooked when aligning the sales and marketing teams
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at
https://fourtytwo.agency/gmtSupport me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider
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- And more…
Key Discussion Points
- [06:55] – Why is it important to have marketing and sales aligned?
- [08:38] – What is the cost of marketing and sales misalignment?
- [11:04] – How do you determine the extent of marketing and sales misalignment in a company?
- [12:58] – Why can you just fix the marketing and sales misalignment with technology?
- [16:07] – The 7 step roadmap to fixing marketing and sales misalignment
- [21:36] – What is the one step that’s often overlooked when aligning the sales and marketing teams?
- [23:01] – How can marketers work better with the sales team?
- [24:22] – How can sales people work better with marketers?
- [25:56] – Does hiring a Chief Revenue Officer to overlook the marketing and sales function fix the marketing-sales misalignment?
Links
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Episode 103