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No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart.
In this episode, I talk to Michael King, the Founder and Managing Director of
iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.
In episode 106, you'll learn:
- Why is knowing technical SEO important for ranking content higher in Google?
- What kind of data should you be looking at when doing technical SEO?
- How should marketers prepare themselves for the future of SEO?
- And for fun, what was Mike's stage name as a traveling musician and rapper?
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This episode is brought to you by
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Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
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Key Discussion Points
- [05:20] Mike's journey from being a traveling rap artist to starting iPullRank
- [12:24] What is Mike's rap name?
- [13:21] Why is knowing technical SEO important for ranking content higher in Google?
- [15:07] Why did Mike and iPullRank create a movie for MozCon this year?
- [17:10] How to use Natural-Language Generation to automatically generate metadata and content
- [18:40] A case study of how Mike and his team increase organic search traffic by 50% for a client using Natural-Language Generation
- [19:40] What kind of data should you be looking at when doing technical SEO?
- [22:12] A resource that the iPullRank team created for those interested in NLG for Technical SEO
- [23:36] What should people be looking out for in SEO in the future?
- [24:00] How should marketers prepare themselves for the future of SEO?
- [24:56] Mike's one piece of advice to marketers
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Episode 106