Guerrilla Marketing Tactics To Get Over 100k Impressions For A Book Launch with Melanie Deziel (GMT121)

What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far! In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42