Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful.
In this episode, Greg Leach, the first Product Marketing Manager hire at
Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.
In episode 134, you’ll learn:
- Important lessons about experimentation he learned during his time at Intuit
- Greg’s main priorities as the first product marketing hire at Wave
- Greg’s process to build sustainable growth
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https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134
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Episode 134