Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company.
In this episode, Joe Huber, Customer Community Strategist at
Sprout Social shares his three best practices to building a thriving community of customer advocates.
In episode 140, you’ll learn:
- The relationship between customer experience and community
- How to build thriving spaces where people ask questions about the product with one another
- How you can layer community members’ public feedback into the product design
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at
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Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140
Episode 140