Episode 62

The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)

You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.

October 8, 2019 · 01:14:02

This episode is brought to you by 42 Agency, a demand generation and ops agency. Get a free road mapping session to building a predictable revenue pipeline at https://fourtytwo.agency/gmt

You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.

In episode 62, you'll learn:

How and why Superside completely re-hauled their pricing model from pay-as-you-go to a subscription-based pricing
How to avoid screwing up a re-branding of a company
What roles you should hire for on your team

Get the growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/62

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Show Notes

3:45 – Amrita's experience so far as VP of Marketing at Superside.com
6:10 – Amrita's career journey from becoming a marketing specialist to becoming VP of Marketing at Superside.com
9:14 – How Amrita became the VP of Demand Generation at Top Hat
12:00 – How do you handle the tension between sales and marketing
16:24 – What is Superside?
19:00 – What did Amrita do at Day 1 as VP of Marketing at Superside?
24:40 – Some of the surprising things Amrita learned after talking to their customers
27:30 – Who are the best customers of Superside?
29:25 – The story behind why Konsus.com became Superside.com
35:40 – How did they make sure that the re-branding to Superside did not fail
40:56 – Why did Superside completely rehauled their pricing model from pay-as-you-go to subscription-based
44:00 – Why it's important to know who your best-fit customers are
46:04 – How the Superside team priced their tiers from $1k to $15k per month
47:47 – Amrita's thought process when it comes to metrics and measuring success
54:03 – What are leading and lagging indicators for Superside?
57:20 – One surprising thing they've learned about their customers
59:22 – Why for B2B SaaS, one thing most marketers and founders regret hiring too late is hiring great analytics or marketing ops person
1:01:18 – One surprising thing they've learned about their customers
1:04:30 – Why is lead gen NOT demand generation
1:05:38 – What is Amrita's one piece of advice to any marketers who aspire to become a VP of Marketing someday
1:07:31 – Where can you find Amrita and Superside online?

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The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)

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