How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at
Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.
In episode 80, you'll learn:
- How demand gen and growth team work together at Wave
- What is demand gen
- How to identify channels and scale them
This episode is brought to you by
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Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayShow Notes- 8:01 – Sarah's career journey
- 13:29 – The core and crux of demand generation
- 18:53 – How do you measure the success of demand gen?
- 24:42 – How demand gen and growth work together
- 29:46 – Deciding between choosing a new channel or optimizing the current one
- 34:56 – What is demand gen?
- 39:32 – Sarah's one piece of advice to marketers
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Episode 80