GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2

Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth team look like at HubSpot Tactics HubSpot uses to activate free users into paid users The difference between “safe bets” and “big swings” experiments Incremental and disruptive growth experiments at HubSpot this year (2018) ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently the VP of Growth at HubSpot where he is responsible for acquisition of free users, monetization of those freemium funnels and optimization of our global web strategy. Outside of that role, Kieran advises startups on all things growth.