← Previous · All Episodes · Next →
How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064) Episode 64

How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)

Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.

· 48:45

|
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.

Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/64

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Show Notes
  • 3:40 – How Jen became a conversion
  • 6:35 – Why do marketers get buyer's personas so wrong
  • 12:44 – How can marketers better understand their customers motivation, pain points, hesitations, and triggers?
  • 18:18 – How do you decide between surveys, customer interviews, or pop-up questions when doing user research?
  • 21:52 – Good questions to ask when sending out surveys
  • 30:30 – How do you find the balance between talking about features and benefits?
  • 36:12 – Jen's process for turning research and insights into website copy that converts
  • 39:42 – How do you user research if you don't have any users?
  • 42:32 – Jen's one piece of advice to marketers and founders who are looking to improve their website's conversion
  • 43:50 – Where can people find out more about Jen?
★ Support this podcast ★

Subscribe

Listen to Growth Marketing Today using one of many popular podcasting apps or directories.

Apple Podcasts Spotify Overcast Pocket Casts Amazon Music
← Previous · All Episodes · Next →