Episode 65

Rand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

October 29, 2019 · 57:43

Why Google isn’t just a search engine anymore — it’s one of your competitors
What marketers should do with recent Google algorithm updates
The mistakes Rand made in growing Moz and how he's avoiding those in building SparkToro
Why marketing flywheels > growth hacks

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Show Notes

2:40 – Rapid fire questions for Rand: coffee vs. tea, beer vs. wine, Settler's of Catan vs. Dungeons and Dragons
4:20 – What's the thing that gets Rand excited to wake up Monday morning?
14:08 – What is the big vision Rand has for the world with SparkToro?
15:52 – In the book, Rand talks about how at one point in Moz, he hated being a CEO. Does he love being a CEO the second time around?
17:25 – How is Rand making sure that he doesn't make the same mistake with SparkToro that he did with scaling Moz?
21:40 – What is SparkToro?
27:15 – How did Rand and Chase build SparkToro's MVP?
30:02 – Who are SparkToro's best customers
40:05 – Why are marketing flywheels more important than growth hacks?
40:16 – Why is transparency so important to Rand?
41:46 – What's the balance with being transparent and being too transparent that it becomes a burden for the organization?
43:18 – Why should people care about the sketchy things that Google is doing?
48:10 – Where can people find out more about SparkToro and Rand Fiskin

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Rand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)

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