Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and have taught thousands of business owners to create systems that make referral a predictable source of new leads.
In episode 66, you'll learn:
- How do you create systems so that referral is a predictable source of new leads?
- How can freelancers get their first client if you don't have a portfolio?
- Why you should focus on a niche
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https://growthtoday.fm/66This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at
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https://patreon.com/growthtodayShow Notes- 4:25 – How did Jason get to helping out freelancers grow their consulting businesses
- 16:35 – How can freelancers get their first client if you don't have a portfolio?
- 23:12 – Why should freelancers focus on a niche?
- 18:18 – How do you create systems so that referral is a predictable source of new leads?
- 30:29 – How do you incentivize current customers to refer you?
- 32:00 – When are the best moments in a customer journey to ask for a referral?
- 36:30 – How has Jason's podcast help with his business?
- 42:42 – Jason's one piece of advice to business owners
- 44:45 – Where can you find Jason online?
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Episode 66