In her latest book
The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of
Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."
In episode 68, you'll learn:
- Why marketing teams lack clarity, coordination, and efficiency and how to fix it
- The biggest mistake Xenia made when starting and scaling Planable
- How marketing teams can tie content and social media marketing to business results
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https://patreon.com/growthtodayShow Notes
- 3:44 – The journey of how Xenia founded Planable.io
- 4:29 – Did owning a digital agency help Xenia create a new startup?
- 6:28 – Lessons from Draper University on failure
- 8:17 – How Xenia and the Planable team initially got their pricing wrong
- 13:04 – How did her new book The Manifesto on Content Marketing Teams come about?
- 14:45 – The three problems with marketing teams – lack of clarity, coordination, and efficiency
- 21:52 – Why it's important to get your marketing processes and workflows in place?
- 23:55 – How can marketing teams get more clarity, coordination, and efficiency?
- 20:08 – How can brands and agencies work more efficiently together?
- 31:33 – How to align social media with business results
- 33:12 – Xenia's advice to founders and marketers
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Episode 68