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The Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069) Episode 69

The Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069)

Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.

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Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.

In episode 69, you'll learn:
  1. What is minimum viable onboarding
  2. The biggest mistakes companies make when it comes to customer onboarding and how to avoid it
  3. The fundamentals of customer onboarding
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

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Show Notes
  • 2:38 – Aazar's takeaway from SaaStock 2019
  • 4:56 – Aazar's journey to becoming Head of Growth at UserPilot
  • 12:35 – Why should founders and marketers care about customer onboarding?
  • 21:30 – Big mistakes companies make in customer onboarding
  • 25:34 – Examples of companies that have great customer onboarding
  • 28:50 – The difference between user activation and customer onboarding
  • 32:39 – What is minimum viable onboarding
  • 38:44 – How can adding a human touch help with improving customer onboarding
  • 48:54 – Aazar's one piece of advice to anyone who aspired to become a Head of Growth of a startup
  • 51:09 – Where can you find Aazar and UserPilot online
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