When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your HTML for improved page rankings.
In episode 70, you'll learn:
- How does A/B testing SEO work?
- How A/B testing increased Coderwall's organic traffic by 57%
- Big mistakes that companies make when it comes to SEO
This episode is brought to you by
RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at
rankscience.com/growthtodayGet the free growth cheat sheet with actionable tips from this episode at
https://growthtoday.fm/70Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayShow Notes- 3:16 – The story of how Ryan co-founded RankScience
- 6:50 – How Ryan's software development background help with doing SEO
- 7:56 – Why one good way to start a company is to start off as a consultant first
- 10:09 – What is RankScience?
- 11:52 – How does A/B testing SEO work?
- 17:56 – How other page attributes can RankScience split test?
- 18:58 – A case study of how RankScience increased Coderwall's organic traffic by 57%
- 22:42 – How RankScience acquired their first customers
- 24:44 – Why do they require people to talk to sales first before trying out RankScience?
- 30:43 – What's their strategy behind their pricing?
- 33:52 – Big mistakes that companies make when it comes to SEO
- 35:25 – Ryan's one piece of advice to founders
- 37:12 – The best piece of advice Ryan got from YCombinator
- 40:27 – How much of Ryan's success is from luck and from hard work?
- 41:47 – Where can people find Ryan and RankScience online?
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Episode 70