Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.
In episode 71, you'll learn:
- Kaleigh's blogging strategy that directly resulted in more than $10k in revenue
- Big trends in content marketing in 2020 and beyond
- How to get into the "flow" of writing
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https://growthtoday.fm/70Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayShow Notes- 4:08 – The story of how Kaleigh became a sought after content writer
- 5:36 – What's the difference between writing for eCommerce versus SaaS companies
- 8:20 – Kaleigh's blogging process that gets results
- 9:32 – Information you should have before you start writing
- 11:39 – Why it's important for writers to let ideas marinade
- 13:35 – What's makes a blog article good
- 14:48 – What are some misconceptions people have about blogging and content writing
- 17:23 – A story on one Kaleigh's failure early on her freelancing career
- 19:26 – How Kaleigh's get into the "flow" of writing
- 20:48 – How long are blog articles that perform the best
- 22:40 – Big trends in content marketing in 2020 and beyond
- 25:08 – How to get more exposure for your content
- 26:28 – Kaleigh's one piece of advice for marketers who want to get into freelancing
- 28:26 – Kaleigh's advice for marketers and founders and creating content that gets results
- 29:09 – Where can people find out more about Kaleigh online?
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Episode 71