There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pagemonk, shares with you practical tips to increase the speed of your website by up to 3x.
In episode 72, you'll learn:
- Why is page speed important for SEO and conversion optimization?
- What is critical path rendering and how can it help you speed up your site?
- How the type of font on your website affects page speed?
- Five lightweight ways to improve your page speed
This episode is brought to you by
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https://growthtoday.fm/70Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayShow Notes
- 3:43 – The story of how Lukas went from working at Google to founding Pathmonk
- 7:30 – How do you measure page speed?
- 9:50 – Why is page speed important for SEO?
- 11:58 – What is a good page speed?
- 13:56 – What are lightweight things founders and marketers can do to speed up their website?
- 30:07 – How does different browsers load websites?
- 31:42 – The results of implementing all of Lukas' suggestion
- 32:51 – Should you put a video above the fold of a website?
- 34:24 – What is Pathmonk?
- 41:07 – Lukas' one piece of advice to marketers
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Episode 72