Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.
In episode 78, you'll learn:
- How the company started focusing on SEO – targeting keywords and updating content regularly
- Josh mistake with hiring his first salesperson (and how you can avoid it)
- The importance of increasing your prices
This episode is brought to you by
Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at
referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayShow Notes- 8:09 – Josh's journey from software consulting to founding ReferralRock
- 13:16 – How ReferralRock started
- 18:45 – Josh's customer development process
- 23:16 – How ReferralRock gained the first signups and customers
- 28:14 – How the company started focusing on SEO – targeting keywords and updating content regularly
- 38:10 – How the pricing changed with the addition of extra features that customers demanded.
- 43:43 – Josh's one piece of advice to marketers
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Episode 78