In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months
In episode 82, you'll learn:
- The importance of direct and personal communication with customers
- How to identify the clog in your sales funnel
- Why in-person connections and conferences are important for partnerships
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Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayKey Discussion Points- 9:31 – Lauren's journey to becoming Head of Marketing at Motivo
- 12:06 – What is Motivo?
- 15:06 – How Lauren identified the clog in Motivo's sales funnel
- 22:08 – Lauren's gameplan for conferences and partnerships with associations
- 29:01 – Lauren's one piece of advice to marketers
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Episode 82