When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at
Jobber, shares exactly what the growth does to adding value to the product, demand gen, customer success, and marketing teams at Jobber.
In episode 82, you'll learn:
- How do you integrate the growth process in the whole company
- How a small growth team can make a big impact in a company with more than 160 employees
- How does the growth team work with product, demand gen, customer success, and marketing teams
This episode is brought to you by
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Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayKey Discussion Points- 9:36 – Connor's journey to becoming the Growth Manager at Jobber
- 14:26 – How growth experimentation looks like at Jobber
- 19:47 – How the growth team at Jobber work with other teams
- 34:58 – How other teams can build a growth team
- 29:01 – How to get buy-in from other teams
- 45:51 – Connor's advice to marketers interested in growth
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Episode 83