Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.
In episode 84, you'll learn:
- Using paid social in the five phases of marketing
- How marketing trends have changed over time
- Why customer retention can be more important compared to customer acquisition
This episode is brought to you by
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Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayKey Discussion Points- 14:54 – The five phases of marketing
- 19:37 – Why it's important to pay attention to the post-purchase process
- 24:17 – Acquiring new customers versus retaining old ones
- 29:47 – Focus on mobile marketing
- 34:10 – How to personalize content for your audience
- 43:00 – Hudaina's advice to marketers
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Episode 84