In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the Churn.fm podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.
In episode 85, you'll learn:
- Why churn is a big problem for companies and how to identify its symptoms
- How to align different teams to tackle the churn problem
- How retention is often more important than customer acquisition
This episode is brought to you by
Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at
referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at
https://patreon.com/growthtodayKey Discussion Points- 9:05 – How churn affects SaaS companies
- 14:52 – The importance of retention for SaaS comanies
- 19:29 – Why you need to reduce friction and how that impacts churn
- 24:08 – How to improve churn metrics, customer acquisition, and retention
- 29:48 – How to align teams to tackle churn
- 34:25 – Andrew's one piece of advice to marketers
★ Support this podcast ★
Episode 85