Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.
In episode 90, you'll learn:
- Why businesses should be on TikTok?
- How Lauren has created videos on TikTok with millions of views
- How Washington Post is killing it on TikTok
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Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at
https://patreon.com/growthtodayKey Discussion Points- 3:18 – Lauren Pope’s career journey
- 4:19 – Why is TikTok so popular
- 7:30 – What are some misconceptions about TikTok?
- 10:50 – Which businesses is right for TikTok?
- 14:15 – How can businesses take advantage of TikTok to grow their brand and sell more online?
- 15:31 – TikTok ads
- 22:22 – Should people be worried about their data knowing that TikTok is owned by a company based in China?
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Episode 90