When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!
In episode 94, you'll learn:
- How product-led growth can help traditional sales teams grow the company
- How you can avoid your user onboarding from becoming over-bloated
- The 6 onboarding mistakes you should avoid and how to address them
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Key Discussion Points
- [01:57] What FullStory is and what it’s all about
- [03:14] Her role and responsibilities at FullStory
- [04:27] What FullStory is focusing on right now
- [06:51] How having a conversation can help improve the user experience
- [08:42] How product-led growth can help traditional sales teams grow the company
- [11:57] What onboarding looked like in 2017
- [14:21] Her thoughts on activation emails
- [16:25] Negative changes she has seen in terms of user onboarding
- [17:50] How she was able to prevent onboarding from becoming over bloated
- [19:06] How the sales team qualifies the people they’ll call
- [20:30] The 6 onboarding mistakes product-led businesses should avoid and how to address them
- [25:35] Things she’s excited to experiment with that’s related to user onboarding
- [28:20] Her advice for those who are in charge of user onboarding
- [29:35] Where people can find her
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Episode 94