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If you've turned on the news lately, you'd know that people have been taking a stand on racial injustice and police violence. Major companies like Nike, Twitter, and Citigroup have spoken out and aligned themselves with the Black Lives Matter movement. But, some have called out brands for their canned response.
Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."
How can brands respond to #BlackLivesMatter without facing a backlash from customers? Today, I have Michael B. Jordan, an Atlanta-based writer, and editor whose work has been published at The Wall Street Journal, Playboy, Rolling Stone, Thrillist, and more.
In episode 95, you'll learn:
- How your company can respond to #BlackLivesMatter without facing a backlash from customers.
- Tips to improve your writing from someone whose work has been published in The Wall Street Journal, Playboy, Rolling Stone, and more.
- A simple tip to cure writer's block.
Key Discussion Points
- [03:07] Mike's journey to becoming a content professional that's been featured on Wallstreet Journal, Rolling Stones, Thrillist, Playboy, and more.
- [05:38] Mike's process for writing compelling content that people want to read.
- [11:04] What's the difference between bad content and remarkable content?
- [13:31] Mike's advice on how brands can respond to Black Lives Matter without a backlash
- [21:57] How do we respond to companies like Bon Appetit and Fodor’s Travel that are caught under-paying Black editors and on-screen personalities?
- [28:21] Mike's two pieces of advice to young marketers
Links
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Episode 95