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Let's say your marketing budget has been cut due to COVID-19. What do you do?
With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality.
This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.
In episode 96, you'll learn:
- What should marketers do with a diminished budget due to COVID-19?
- Tips for marketers who aspire to lead a marketing team one day
- What are skills marketers should be learning right now?
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at
https://fourtytwo.agency/gmt
Key Discussion Points
- [02:27] How Ruth became Head of Marketing at Ada
- [04:40] Customer experience is often siloed to different departments in a company such as Sales, Customer Success, Marketing, and Support. Why is it important for marketers to approach the customer experience as a whole?
- [07:57] What are things companies can do to make sure that their customer experience is consistent across the company?
- [12:34] Why is copywriting the most important marketing skill?
- [13:39] How can marketers improve their copywriting skills?
- [15:32] Other skills marketers should be learning right now
- [17:15] What should marketers do with a diminished budget due to COVID-19?
- [24:23] Ruth's advice to marketers who aspire to lead a marketing team one day
Links
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Episode 96