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After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.
In episode 98, you'll learn:
- How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months.
- Why HubSpot only publishes four main buckets of content
- How they approach deleting, merging, and updating old content
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Key Discussion Points - [02:41] How Aja became the Head of Content SEO at HubSpot
- [04:51] How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months
- [07:32] Why was HubSpot's traffic flat for a year prior to that?
- [09:35] How did they get out of the "content treadmill"?
- [11:37] How does Aja perform keyword research for content?
- [15:55] What are the four main buckets of content that HubSpot publishes and why they only publish content into those buckets?
- [20:27] With Google become more strict with manipulated external links, should companies still guest blog?
- [22:37] Aja shares her thoughts on SEMRush incident with selling guest posts and links
- [27:04] What's HubSpot's process for historical optimization (refreshing old content for search engines)?
- [33:32] How do you increase your chance of getting your content as Google's featured snippet?
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Episode 98