Episode 55 · · 36:16
Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your pr...
Episode 54 · · 55:28
During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up ab...
Episode 53 · · 53:35
Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, ...
Episode 52 · · 47:51
SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for sear...
Episode 51 · · 53:03
Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and...
Episode 50 · · 01:03:27
Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term...
Episode 49 · · 46:03
Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever...
Episode 48 · · 48:58
HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In th...
Episode 47 · · 54:38
The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when ...
Episode 46 · · 58:39
What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know...
Episode 45 · · 33:24
LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you...
Episode 44 · · 52:41
SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bou...
Episode 43 · · 58:20
Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffi...
Episode 42 · · 57:54
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 ...
Episode 41 · · 50:12
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem...
Episode 40 · · 46:36
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in...
Episode 39 · · 54:11
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a ma...
Episode 38 · · 36:19
From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him...
Episode 37 · · 27:16
For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth cons...
Episode 36 · · 41:23
Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing ...