Episode 75 · · 58:10
As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those example...
Episode 74 · · 56:05
70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million ...
Episode 73 · · 49:10
How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the differe...
Episode 72 · · 47:50
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, whic...
Episode 71 · · 35:20
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and e...
Episode 70 · · 47:43
When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine wh...
Episode 69 · · 56:34
Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first...
Episode 68 · · 42:17
In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams,...
Episode 67 · · 30:39
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from Reinven...
Episode 66 · · 50:06
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. Bu...
Episode 65 · · 57:43
Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’...
Episode 64 · · 48:45
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they we...
Episode 63 · · 37:39
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ...
Episode 62 · · 01:14:02
You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of M...
Episode 61 · · 44:05
Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right ...
Episode 60 · · 43:19
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must...
Episode 59 · · 45:52
Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies co...
Episode 58 · · 38:54
If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable t...
Episode 57 · · 36:22
SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and...
Episode 56 · · 39:07
It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook...