Episodes

Rand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)

Episode 65 · October 29, 2019 · 57:43

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’...

How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)

Episode 64 · October 22, 2019 · 48:45

Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they we...

Hiten Shah on Starting and Scaling SaaS Companies (GMT063)

Episode 63 · October 16, 2019 · 37:39

Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ...

The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)

Episode 62 · October 8, 2019 · 01:14:02

You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of M...

The SaaS Onboarding Email Strategy After Reviewing 153+ Emails with Steph Knapp (GMT061)

Episode 61 · October 1, 2019 · 44:05

Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right ...

The Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)

Episode 60 · September 24, 2019 · 43:19

Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must...

Turn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)

Episode 59 · September 17, 2019 · 45:52

Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies co...

Indistractable with Nir Eyal – WallStreet Best-Selling Author of "Hooked" (GMT058)

Episode 58 · September 10, 2019 · 38:54

If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable t...

Building a Customer-Centric SEO Strategy – Stephen Kenwright – Co-Founder and Technical Director at Rise at Seven (GMT057)

Episode 57 · September 3, 2019 · 36:22

SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and...

How Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)

Episode 56 · August 29, 2019 · 39:07

It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook...

Supercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)

Episode 55 · August 20, 2019 · 36:16

Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your pr...

How Crazy Egg Hit Its Highest Revenue Month in over 2 Years – Juliana Casale – Head of Marketing Services at Clearbanc (GMT054)

Episode 54 · August 13, 2019 · 55:28

During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up ab...

Growing a SaaS company from $15K to $100K MRR in 3 years – Ryan Kulp – Founder of Fomo (GMT053)

Episode 53 · August 8, 2019 · 53:35

Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, ...

How Nextiva's Organic Traffic Grew by 107% in 6 Months – Alina Benny – Growth at Nextiva (GMT052)

Episode 52 · July 30, 2019 · 47:51

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for sear...

Val Geisler: The "Dinner Party" Email Strategy That Increased Conversion by 209% (GMT051)

Episode 51 · July 25, 2019 · 53:03

Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and...

Writing Content that Ranks #1 on Google with Marijana Kay (GMT050)

Episode 50 · July 18, 2019 · 01:03:27

Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term...

Growth at Big Multi-National Brands Like Unilever with Alexandre Ferrari (GMT049)

Episode 49 · July 16, 2019 · 46:03

Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever...

SaaS Copywriting Lessons Working with Hubspot, Hotjar and Aweber with Josh Garofalo - Founder of SwayCopy (GMT048)

Episode 48 · July 11, 2019 · 48:58

HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In th...

How YC-Backed OpenPhone Acquired Their First 100 Paying Customers Using Facebook Groups and Reddit - Daryna Kulya - Co-Founder of OpenPhone (GMT047)

Episode 47 · July 9, 2019 · 54:38

The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when ...

How Baremetrics 2x Their Trial-to-Paid Conversions Using Personalized Videos - Corey Haines - Head of Growth at Baremetrics (GMT046)

Episode 46 · July 4, 2019 · 58:39

What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know...

Creating Viral Content on LinkedIn and Drive Massive Inbound Leads - Gaetano DiNardi - Director of Demand Generation at Nextiva (GMT045)

Episode 45 · June 27, 2019 · 33:24

LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you...

Grow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp (GMT044)

Episode 44 · June 20, 2019 · 52:41

SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bou...

The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 (GMT043)

Episode 43 · June 13, 2019 · 58:20

Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffi...

Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi (GMT042)

Episode 42 · June 6, 2019 · 57:54

Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 ...

Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)

Episode 41 · May 30, 2019 · 50:12

The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem...

Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)

Episode 40 · May 23, 2019 · 46:36

How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in...

Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)

Episode 39 · May 16, 2019 · 54:11

April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a ma...

From Professional Poker Player to Marketer at Drift with Bill King (GMT038)

Episode 38 · May 9, 2019 · 36:19

From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him...

Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush

Episode 37 · May 2, 2019 · 27:16

For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth cons...

Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)

Episode 36 · April 25, 2019 · 41:23

Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing ...