Episode 125 · · 45:40
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content m...
Episode 124 · · 58:35
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, In...
Episode 123 · · 37:56
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also tal...
Episode 122 · · 32:44
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a...
Episode 121 · · 52:22
What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of w...
Episode 120 · · 38:34
Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston C...
Episode 119 · · 01:01:00
The #1 question small business owners want to know is: What works? What works in marketing? What works in hiring? What works to manage time and increase productivity? What works t...
Episode 118 · · 40:54
Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Co...
Episode 117 · · 32:34
Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. H...
Episode 116 · · 49:36
Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benj...
Episode 115 · · 42:01
Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, sha...
Episode 114 · · 01:00:47
Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and g...
Episode 113 · · 48:26
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113 Building a community around...
Episode 112 · · 39:51
One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online g...
Episode 111 · · 34:31
One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for Saa...
Episode 110 · · 36:15
For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has...
Episode 109 · · 40:49
It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook c...
Episode 108 · · 43:50
You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger au...
Episode 107 · · 37:03
In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and se...
Episode 106 · · 32:26
No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this ...
Episode 105 · · 46:51
With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email ma...
Episode 104 · · 41:33
There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in th...
Episode 103 · · 32:48
According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. T...
Episode 102 · · 40:26
Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ru...
Episode 101 · · 01:08:28
Yo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, in...
Episode 100 · · 48:10
Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the f...
Episode 99 · · 29:52
One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a...
Episode 98 · · 43:57
After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic t...
Episode 97 · · 01:01:53
According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Even...
Episode 96 · · 30:11
Let's say your marketing budget has been cut due to COVID-19. What do you do? With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality. ...